From the very beginning, we embedded a sense of pragmatism in the culture of the Group. It is this pragmatism that has not only seen us succeed through the most difficult of times, but has also allowed us to achieve greater success during times of economic growth.
Our journey of transformation from a small trading house to an industrial complex, and then on to becoming a conglomerate comprising of trading, industrial, distribution, contracting, and service industries, has seen its fair share of trials and tribulations. But we can honestly say that today our 10,000+ employees are richer in experience than their counterparts.
The foundations of the Group are rock solid. These foundations, as for all our companies, were cast in the United Arab Emirates, but today our companies look at the world as their marketplace. In this age of globalization, we continue to grow at a breathtaking speed.
Speed is a virtue that the Group stands by at all times. The successful induction of the next generation into the business has allowed the Group to retain the advantages of remaining a family concern, but at the same time has enabled us to act with speed when it comes to hiring top-grade professionals.
The Group has been built on the premise of sheer hard work. We have progressed this far by believing in our values and never shying away from putting in the effort needed to grow a business. Our values – Excellence, Transparency, Compassion, Honesty, Empowerment, and Discipline – are inculcated in every one of our employees.
For us, the journey has been a long one, but we see it as just the beginning of bigger things to come. Our next generation is now fully equipped to take the Group forward to unimaginable heights.